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New Brands Are Heating Up the Influencer Scene

Jul 30, 2025

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5 min read

New Brands Are Heating Up the Influencer Scene

From hot chips to heritage, the hottest influencer brands

Prime, We have a problem.

Jul 16, 2025

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6 min read

Prime, We have a problem.

Logan Paul and KSI's Sales have plummeted by 70%... What Happened?

How Influencers are Fixing Everything Wrong with Major Products

Jul 9, 2025

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7 min read

How Influencers are Fixing Everything Wrong with Major Products

Chocolate, Skin Care, and Fashion

When the Product Takes the Field

Jun 25, 2025

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8 min read

When the Product Takes the Field

Preston’s Plush, Benkert’s Ball, and the New Brand Playbook

Merch is Dead. Long Live the Brand.

Jun 18, 2025

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6 min read

Merch is Dead. Long Live the Brand.

Jimmy. Vikk. Emma. Three creators, three industries, one shared mindset: build it like it’s yours.

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